Banglalink Platform – Empowering Digital Bangladesh
Banglalink is one of the leading digital communication service providers in Bangladesh, committed to transforming lives through innovation and connectivity. A subsidiary of VEON Ltd., Banglalink began its journey in 2005 and has since played a significant role in revolutionizing the country’s telecom industry.
Driving Digital Transformation
At the heart of Banglalink’s mission lies a commitment to building a truly Digital Bangladesh. The platform offers fast and reliable 4G network services across the country, ensuring seamless communication and internet access for millions. Through its constant investment in technology and infrastructure, Banglalink continues to enhance user experience and network performance.
Key Features
- User Onboarding & KYC
- SIM registration using NID verification
- Real-time biometric integration (with national database)
- Multi-SIM user linking under one profile
- SIM replacement and status management (lost, inactive, blocked)
- Customer Dashboard
- View active packages and services
- Real-time balance and data usage display
- Quick access to recharge, top-up, and switch plans
- Interactive widgets for offers, rewards, and remaining usage
- AI-Powered Chatbot & Customer Support
- 24/7 live chat integration with human fallback
- Support ticketing system with issue categorization
- Frequently Asked Questions (FAQs) with dynamic search
- Recharge & Payment Management
- Recharge via card, bKash, Rocket, Nagad, Tap
- Auto-recharge and schedule-based top-ups
- Recharge history with invoice/statement download
- Balance sharing and request feature
- Package & Offer Management
- Personalized offer engine using user behavior and usage data
- Filtered packages by validity, price, or usage type
- Activate/deactivate packs with a single click
- Bundle plan creation (voice + data + SMS + OTT)
- Usage Analytics & Smart Recommendations
- Daily, weekly, and monthly usage breakdown (Data/Voice/SMS)
- Smart alerts for high usage, low balance, or plan expiry
- AI-driven suggestions for better-suited packages
- Self-Care App & Web Portal
- Cross-platform access with synced user data
- Manage profile, language, preferences, and notifications
- Access to referral program, loyalty points, and campaigns
- Network Coverage & Reporting Tools
- Interactive network coverage map based on location
- Allow users to report call drops, network issues, or coverage gaps
- Internal ticket routing to regional tech teams
- Third-Party Integrations
- OTT subscriptions (e.g., Toffee, Bioscope, Spotify)
- API gateway for partner services (loan apps, e-learning, etc.)
- Loyalty & rewards program partners integration
- Offer Push & Campaign Management (Admin)
- Admin panel for launching limited-time or geo-targeted offers
- Target campaigns by age, location, usage pattern, SIM type
- Track offer performance and real-time uptake analytics
- Multi-language Support
- Full support for Bangla and English UI
- Language preference selection and toggle
- Auto-adaptive content for SMS, app, and USSD
- USSD & IVR Integration
- Dynamic USSD menu generation
- IVR system integration for balance check, recharge, support
- Voice prompts in multiple languages
- Security & Access Control
- Two-factor authentication for logins
- Biometric login (face/fingerprint) in mobile app
- Role-based access control in admin/backend
- End-to-end encryption for sensitive user data
Innovation & Customer-Centricity
Banglalink is at the forefront of digital innovation with a customer-first philosophy. It continuously launches new services and digital solutions to meet the evolving needs of users—from youth and urban professionals to rural communities. With AI-driven analytics, personalized user journeys, and a growing digital ecosystem, Banglalink is creating meaningful experiences across all touchpoints.
Recognitions and Impact
Banglalink’s efforts have earned it multiple awards and recognitions, including accolades for network quality, brand excellence, and digital innovation. It remains a vital player in the socio-economic growth of Bangladesh by enabling connectivity, education, and digital access for all.